The front cover of GQ magazine makes it clear that it is for men. I would assume the magazine is aimed at men specifically interested in fashion, style, and luxury living. I would think since the magazine advertises high fashion, the average income of the reader is probably someone with a more disposable income. For example, next to the photographs is a description of what the person is wearing and how much it cost. According to the media kit, the magazine has an audience of 18MM across platforms such as print, digital, social, and video. On MRI+, the average audience of GQ is 6,237. It breaks down to 4,605 males and 1,632 females.
GQ’s mission statement is “From every vantage point, GQ helps men embrace their most stylish lives providing them with the confidence that comes with best-in-class content and service.” The magazine wants to help men by providing them with the best quality materialistic items in fashion and technology. The entire magazine itself focuses on the idea of a desirable life. For example, the February 18 issue has a section called “Get a Room: When the destination is the hotel itself.” The entire section has some of the worlds most beautiful destinations, but instead of boasting on the destination, it focuses on the most lavish hotel to stay in. Typically, when you travel, you’re traveling for the place, not the hotel.
There is a wide range of content that appears in the magazine. However, all of the featured material is characteristics of what it means to have a desirable life. Fashion, famous faces, travel, technology and comedy are all covered in the magazine. Towards the front of the magazine, there are more interesting articles, where as towards the end there are smaller stories and more images. The last page is an advertisement.
According to the media kit, each month has a theme. February’s theme is music; this is apparent because they have big names in music such as Khalid, A$AP Ferg, and a Quincy Jones feature. The March issue theme will be, “Big Spring Fashion.”
Condé Nast owns the GQ magazine. Condé Nast owns other magazines such as The New Yorker, Vanity Fair, and VOUGE. In 2011, Condé Nast started a new entertainment division to develop film, television, and premium digital programming. The GQ magazine website has a list of all their editors in alphabetical order; there are a lot.
The magazine has a total of 96 pages. I would say a quarter to half of the magazine is made up of advertisements. Even if it isn’t a blatant advertisement, there are still many subliminal advertisements. The ratio would be 1:4 if we were thinking about outright advertisement, if we include all advertisements or mentions of another company then I would say the ration is 1:2. However, there is one advertisement that stood out to me, and that was the huge Truvada ad on the page starting on page 29. This surprised me because HIV is high stigmatized especially within the male community. So to see this made me feel like the magazine may have more inclusive values.
The magazine has a total of 96 pages. I would say a quarter to half of the magazine is made up of advertisements. Even if it isn’t a blatant advertisement, there are still many subliminal advertisements. The ratio would be 1:4 if we were thinking about out right advertisement, if we include all advertisements or mentions of another company then I would say the ration is 1:2. However, there is one advertisement that stood out to me, and that was the huge Truvada ad on the page starting on page 29.
The magazine’s design matches the audience reading the magazine. It is not entirely masculine but has a sleek modern feel to it. For example, the cover is burgundy, black, and grey with the words “Look Sharp + Live Smart” underneath the GQ. Also, the pages are clean and not cluttered with information. For the pieces directly focused on style, the description and price are neatly tucked into the corner of the page. The photography is also very clean and simple.